Wise people say you should do what you love; for those in business, that translates to selling what you love. When I shipped this vintage unicorn locket/pendant to a buyer, I packed it up slowly, thinking a bit woefully about how I liked it enough to want to keep it. When I shop for my Etsy shop—for everything from vintage clothing, jewelry, and accessories to T-shirts I then remake into upcycled styles—I choose what I love. In the beginning, I wanted to keep it all. Now, I will sometimes get to the point of photographing an item when I reconsider—just for a moment or two. I paused with the unicorn pendant. A unicorn pendant! Of course, I’m happy to make a sale and excited that someone out there will wear it and treasure it. But I’m going to be on the lookout for another unicorn pendant to call my own.
Stef McDonald Communications 