My latest soft and pretty lips plan is simple. Step 1: moisturize lips. Step 2: give lips subtle color. On the left: Lip softener from Farmaesthetics. On the right: Lip2Cheek by RMS Beauty in a color called Illusive, which looks like brick in the pot but goes on lighter and stains my pucker with a sweet pinky-plum (bonus: it also works as a blush). Both products are made without artificial colors, preservatives, or other nasty chemicals found in many other lip products so I don’t have to worry about ingesting toxins in the name of beauty. (Illusive rates a low hazard score of 1 on the Skin Deep Database.) Step 3: Smile.